Jamba Juice Marketing Plan Essay - 1436 Words

Table of Contents Page 1. Company Description†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.......1 2. Strategic Focus and Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..1 †¢ Mission statement and vision†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦1 †¢ Goals†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.1 †¢ Competitive Advantage†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 3. Situation Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..2 †¢ SWOT Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...2 †¢ Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...3 †¢ Customer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..4 4. Market-Product Focus†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..5 †¢ Objectives of the Proposed Marketing Plan†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.5 †¢ Target Market Characterization†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...6 †¢ Differentiation and†¦show more content†¦Jamba distinguishes itself from its competitors by making their smoothies with real fruit, no high fructose corn syrup, zero grams of trans fat and no artificial preservatives. It also differentiates itself by having products on their menu that consist of all fruit, pre-boosted, low-calorie and or fat count smoothies. Jamba is dedicated to keeping customers satisfied; it offers a goodness guarantee that states â€Å"If you aren’t happy with your product we’ll replace it with another one at no charge.† Jamba Juice also offer great customer service and strives to make every visit an exceptional one. They also seek customer insight by offering surveys to customers to ensure they are receiving the best experience possible. With Jamba Juice continuing to expand across the United States consumers have the convenience to stop in to any of Jamba’s numerous locations. 3. Situational Analysis The SWOT analysis illustrates the internal strengths and weaknesses of an organization, as well as the external opportunities and threats that the organization faces. By identifying these factors Jamba Juice can see where it stands within the internal and external forces that affect its business plan. SWOT Analysis Internal Forces Strengths Weaknesses †¢ Well-known brand name †¢ Expensive marketing costs †¢ High quality and healthy products †¢ Price of products is higher than that of most competitors †¢Show MoreRelatedJamba Juice Case Study Essay1265 Words   |  6 PagesCASE STUDY Jamba Juice The Brief Jamba Juice is a specialist vendor of healthy blended beverages, juices and snacks, with over 600 franchised and company retail outlets in California and over 20 other states. The company wished to carry out a classic promotion: to drive visitors to its stores over the course of a two week campaign with a â€Å"BOGO† (Buy one get one free) beverage offer. The Approach Guided by digital advertising agency Xylem CCI’s media agent, JL 360, Jamba Juice decided to conductRead MoreThe Benefits Of Coca Juice Essay1585 Words   |  7 PagesIntroduction The Jamba Juice Company, a company that specializes in smoothies and baked goods, is wanting to expand into the states of Kansas and Missouri. As I begin my job as a manager at the Aurora, Illinois store, my goals are to train the employees properly, improve the relationships among the employees, and increase the overall sales at this location. The corporate culture at Jamba Juice is centered around FIBER, especially focusing on health and well-being. Jamba Juice believes in servingRead MoreJamba Juice Case1399 Words   |  6 PagesJamba Juice Case Thought Starters 1. Please analyze the external environment for Jamba Juice concentrating on the six external variables discussed in class. 2. Review the value chain for Jamba Juice and discuss where they are gaining a competitive advantage. 3. Discuss the marketing strategy for Jamba Juice and how it is positioning itself. Do you agree with this strategy? 4. 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Customers of this segment are sensitive to taste and quality of food product and nutritional data. †¢ With this new line extension, Starbucks will be facing many new competitors such as Jamba Juice, Orange Julius and other local non-coffee iced-beverage providers. Special care must be implemented to maintain Brand equity for it’s primary product, and not become to diversified the current customers seek alternatives. †¢ Based on our research

The Rich versus Poor in America Essay - 928 Words

The Rich versus Poor in America America; the land of opportunities. How many times have we heard this phrase in our lives? This is the promise land and here, you will be treated equally and will be guaranteed freedom and justice. Maybe it is so in legal terms. However if we look closely, there are many injustice going on that is not protected by our constitution. Perhaps the most obvious one is the difference between the rich and the poor or the haves and the have-nots. First line in the constitution states; all men are created equal. Is that so? I see a tremendous disadvantage being born to a family of poverty than being born to the wealthy family. It’s not a just a matter of being able to be educated properly but a life or†¦show more content†¦Mrs. Edmunds is heart broken by this story. Its hurt her even more when she heard that Mr. Johnson didn’t seem to be able to hold a funeral for the baby. Because of the type of person she was, she was afflicted over what she should do. Sh ould she go out and buy herself clothes, which she has long wanted? Or should she donate her money to Mr. Johnson for his daughter’s funeral? Thinking about this gave her headaches. Her morals choose to give the poor baby a funeral and she hurries to Mr. Johnson. But she was a bit too late. Mr. Johnson, with nothing to do, has given the baby to student doctors. Now, the ten five dollar bills, which she literally worshiped all of a sudden, changed to stones in her purse. The money, which has chosen the destiny of a small child that must have had so much ahead in her life, was too much of a weight for her. It was the money that killed the child, not pneumonia. Feeling extreme anger and depression toward money, she hides the money as atonement toward the guilt she felt of her incapability to make up her mind. Only if she were a couple of hours faster, the baby would have at least had a burial place instead of being used in some experiment. That guilt just would not l eave her mind. â€Å"The Gift of the Magi† was a very similar type of story. It is about two very loving couple, Della and Jim Young, again, very idealistic except for the fact that they were extremely poor. TheyShow MoreRelatedThe Criminal Justice System : An Analysis Of Income And Racial Inequality Essay1586 Words   |  7 Pagesto classism and racism. Essentially, the criminal justice system harasses the poor and the African- American male, but favors the wealthy and affluent. Throughout this essay, one will be enlightened on how income and racial inequality affects the American criminal justice system as well as the high recidivism rate of African-American males. The criminal justice system is made for two groups of people: the poor and the wealthy. However, both parties do not benefit from the system. 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Depictions of Death and Disease Free Essays

The use of the word â€Å"plague† is reserved for only the most momentous and devastating diseases in history. This word has been specifically set aside for diseases that strike a certain type of fear into the masses as with the Bubonic Plague, also called the â€Å"Black Death†, and the AIDS epidemic. The word has an effect of biblical proportions and epidemics like AIDS and the Bubonic Plague both display the social reaction to these maladies in the religious connections or rejections made toward both. We will write a custom essay sample on Depictions of Death and Disease or any similar topic only for you Order Now There is, also, evidence of the unraveling of complete societies due to these illnesses in the abandonment of the sufferers to their fates and the perpetuation of causation of these â€Å"plagues† to stories that confuse and confound communities into states of despair and disillusionment. The swiftness by which the â€Å"Black Death† struck victims to death is opposed to the lengthy period between the contraction of AIDS and a death that is not always certain or imminent. The words and descriptions of these diseases, however, did spread quite quickly and served as a lens by which society at the respected times viewed the chaos in the world. The Bubonic Plague quickly sickened and killed its sufferers and this swiftness of the disease left little time for people to react, there was no predicting it‘s path, no preventions, and no remedies. People expected death and the â€Å"Black Death† struck the consciousnesses of the people before the illness ever did. â€Å"‘And no bells tolled’, wrote a chronicler of Siena ‘and nobody wept no matter what his loss because almost everyone expected death†¦. and people said and believed, This is the end of the world’† (Tuchman, 413). People also were cited as living joylessly, attending funerals with no tears and weddings with no cheer. With the feeling that this was indeed the end of the world, it was as if an ominous black cloud had accompanied this black plague, leaving much room for superstition and little for hysteria. There was little emotional and physical energy left for the afflicted communities to remain gripped in a hysterical frenzy for long periods when death became so commonplace. The feeling at the time was that an evil presence was surrounding the affected areas and this apocalyptic, creeping fear soon was replaced by emptiness. There was no sense in tending to religious ideas, as many people died without being given their rites of death. In this way, many of the positive ideas of God and heaven were abandoned, as the people’s sentiment was that God must have been responsible for attempting to exterminate the human race altogether. In the collective imaginations of religious persons all through the world, the â€Å"Black Death† was proof that the devil had won and God was no longer in support of the once devout. There was little mercy for the sick and parents were even found to abandon their own children to their fates. The callousness of the living was written about in such a way that existence during these times was made to seem like a hellish tribulation, those who did tend to their families and the sick however were made to seem like saints. There seemed to be these pious individuals, who were revered as the sober and saintly men at a time when â€Å"men and woman wandered around as if mad†¦.. because no one had any inclination to worry themselves about the future† (Tuchman, 417). The â€Å"Black Death† concept, then became a metaphor for the darkness, disorder, dementia, and despair that was part of the fear that the world was at it’s end and there was no future. The horror of both AIDS and the Bubonic Plague was fueled mostly by the uncertainty of each disease’s origin. Those in the â€Å"Black Death† era looked to astrology and employed adjectives that referred back to nature itself as the culprit. According to Tuchman, the plague was said to be spread by â€Å"sheets of fire†, â€Å"a vast rein of fire† and â€Å"foul blasts of wind†. The metaphors here were probably not so much intended to be metaphors, but instead were parts of folklore that spread just as the disease did. The uncertainty of it’s origin certainly led to wild imaginations and a need for storytelling to put the horror into words, however magnificent and impossible these Eastern stories were. With AIDS, just as with the Bubonic Plague, the idea was that this disease originated from somewhere else, it presented itself as both geographically transcending and personally transforming. In this sense both were socially viewed as an invasion of a community and of the bodies of the afflicted. The wording surrounding AIDS and the â€Å"Black Death† made these afflictions seem like a retribution, as well. With the Bubonic Plague, it was the poor that were looked upon as being the most at risk while AIDS had and continues to have it’s own risk groups. Though both diseases proved indiscriminate in it’s victims with the idea of disease as retribution, there must be scapegoats to cognitively connect this reality. Sontag believes that the way AIDS is portrayed â€Å"revives the archaic idea of a tainted community that illness has judged† (683). The scapegoats, however, are also the so-called â€Å"third world† countries of disease origin, such as AIDS. The same type of confusion and calamity surround the explanations of the origin of the disease. If it is not God’s wrath or some other supernatural event, then a more modern version of the â€Å"Black Death† stories can be found in the belief by some that AIDS was manufactured by man. This is truly the hallmark of AIDS as a modern â€Å"plague†, as the idea of the Bubonic Plague being manmade would not have been possible. This points to the collective imagination of those in fear of both disease and technology, a new phenomenon. Many Africans subscribe to the idea, according to Sontag, that AIDS was manufactured in the United States by the CIA proving their suspicion toward technology and the American government. Americans, conversely, look at the spread of AIDS as originating from a primitive place, where the spread of the disease cannot be stopped by American, conventional technology. In either sense, the fear is projected toward the disease from an origin of an already instilled cultural belief. For Americans it is that what is â€Å"foreign† that is dangerous and to Africans what is American and technological is alarming and suspicious. Sontag effectively explains the outcome of the plague metaphor in that no matter where a person resides geographically or what their beliefs may be as to the origin of what is deemed to be a plague, the malady becomes understood socially as inescapable. She does offer, however, the idea that Europeans tended to believe that they held some moral superiority over the origin of disease, condemning other countries for spreading disease, but failing to observe their own role in spreading disease to indigenous peoples during colonization. However, the diseases spread by Europeans were not viewed as plague-like or morally reprehensible. The idea that morality can be traced to disease and it’s afflictions is an interesting social phenomenon that equates â€Å"sick† with â€Å"dirty† or â€Å"immoral† and â€Å"healthy† with â€Å"moral†. â€Å"Health itself was eventually identified with these values, which were religious as well as mercantile, health being evidence or virtue as disease being evidence of depravity† (Sontag, 686). This is evidence of the cultural values of the early twentieth century, according to the author, in the fact that middle class values and religious observation was seen as a deterrent from disease. Those, who led a life of supposed depravity, however where viewed as not only more likely to become ill, but more deserving of their suffering. AIDS has been portrayed in such a moral sense, that homosexuality and it’s immorality to some is the blame for the â€Å"plague† and a deserved consequence. Sadly, the same callousness that was displayed in the abandonment of suffering children still occurs today in the social abandonment and outcasting of AIDS victims. According to Sontag, the disease metaphor is especially beneficial to anti-Liberals and those that which to address issues of supposed moral decay. Therefore, Conservative opportunists have laden the language associated with AIDS to further political aims. In conclusion both the Bubonic Plague and the AIDS epidemic illustrate the ability of communities and cultures to transmit feelings of fear and the value of many social institutions within the context of a disease spread. Religion, politics, and the accusations and scapegoating of disease origin and spread permeate the spectrum of the social scene when such a heavily laden word as â€Å"plague† is perpetuated. With the fast spread of the first â€Å"plague† the idea that the end of the world was near was common. With the slower spread of AIDS in the Western world, however, a fierce anti-foreign, pro-technology, and anti-Liberal stance has been taken. Just as these diseases can devastate, so can the words and the world as it can slip into disorder and darkness. How to cite Depictions of Death and Disease, Papers